Press release writing is a way for businesses to achieve maximum success through online marketing. They can write a press release relating to the services they offer or new products they are putting on their shelves, this is normally written by professionals who follow the ABC’s of writing to ensure the copy is always superior.
How can you use the ABC’s in writing? This sounds ridiculous, but why not uses letters to form words? Why not choose letters to help you stay on track when writing a superior press release?
This is how it’s done:
A Is For Attractive
Attractive copy is always important. The use of subheading and bullet points make it easier for the reader to read through the press release and get the full idea of what is being portrayed.
B is For Basic
You need to always ensure the basic information is available to the reader. This information must be given in an easy to read and understand format that is informative and makes the reader want to find out more.
C Is For Creative
Everyone can write, but writing with a creative flair is an art form that only professional writers have a knack for. The words when doing press release writing need to be as creative as possible, while remaining informative to keep the potential customer reading and staying on the page.
D Is For Dominating
The whole aim of writing blogs, articles and press releases is to dominate the online market. You will probably have thousands of companies to compete against now that every business trades online, you need to ensure your company ranks near the top in search engines in order to maximise your website traffic and sales.
E Is For Edgy
No one wants to read a boring press release. The reason they read it is to find out more and when the copy is edgy it will keep them glued to the page for longer, exactly what you are looking for. If they like what they read they will click the link, visit your website and hopefully buy your product.
F Is For Frills and Fuss
There is one thing you don’t want when you do press release writing and that is frills and fuss. You want the copy to be informative, yet to the point. You don’t want it stuffed with words just to bulk it up; this is pointless and won’t help improve your website traffic.
G Is For Geared
The press release writing should be geared towards a specific target audience. The target audience is the people who will buy this product or service, this can usually be determined through statistics and analysis before writing the piece.
H Is For Helpful
Every press release should have some helpful information. This may be what the company offers, their services or how to contact them. There should always be a little bit of helpfulness included in the piece.
I and J Are For
Interesting and general. The information provided in the press release must be general information about the product, service and company while it must remain interesting for everyone to read. You cannot have copy which is not geared towards a specific subject or goal.
K and L Are For
Knowledge and Lessons are what K and L stand for. Every piece of writing you write especially when doing press release writing should be based on the knowledge you have gained through research and the lesson you have learned. If you can portray this to potential customers you have a winning piece.
M and N Are For
When you are doing press release writing you have so many factors to consider. You must never put information in that you do not have confirmed, this is what the N stands for. You must try and get your message across as simply as possible without getting too technical that the reader moves on because they do not understand what you are trying to say.
O, P and Q Are For
O is for organized, p is for penetrating and q is for quest. Now you are probably wondering why these three would be important in press release writing, well it’s simple really. An organized writer will have the ability to put words together to penetrate the market and achieve the quest they were set out to do.
R, S and T Are For
Keep your writing real, this will keep your reader glued for longer. Make the writing spectacular to read with loads of information and facts and ensure its tangible information that is written in such a way that they can see it, taste it and smell it.
U,V and W Are For
You need to understand the audience you are writing for. Younger readers will appreciate laid back writing while professionals will enjoy to the point writing. You must always bear in mind that will be viewing the press release and if you don’t it will be time completely wasted.
X, Y and Z Are For
See your press release writing as an X-ray machine, you are looking deep into the depths of words to create informative copy that will keep the reader on the page. You want to yell out your information and zap them with all they need to know to make an informed decision about the product.
As I said, you probably think I’m crazy using the ABC’s for press release writing, but by following these letters you can enjoy the fact that you will have spectacular copy that will inform the reader of the product or service and get them on the website and ordering.Read More
One of the best ways of expanding your audience is by becoming headline news. You can become famous and find a great following just by making the news. You don’t have to be loved or adored, you can be controversial, and you can make people think. If you use the news you can make anything happen. The chances are if you are in business you will want to use the news to bring a positive light on your company; read on to find some great tips on how to make it to the headlines and start reaping the benefits of being in the big time.
When Will I Be Famous?
The simple press release can be used to help your company thrive. This is used in SEO as a way of building backlinks to your website. Raising awareness in the masses has other benefits besides search engine optimisation. You can transform your company image, improve your reputation, rebrand your business, raise awareness and improve your network. So how do you go about writing a great press release?
- Research – If you know where you want to publish your press releases find out how to get yours accepted. Read other content and discover the tone and voice which seems to be used the most. Some sites accept posts with two links, some like the links within the content while others want them at the end in a bio box. Tailor each release to each website to improve your chances of getting the work published.
- Ask questions – You need to make sure your story is actually news worthy or is it more suitable to a blog post. Opening brand new Headquarters is news, holding a Christmas party isn’t. Think how you can make the news, what’s new? What stories are in the headlines that you can relate your business to? Finally think ‘why do people care about this? If you can’t think of an answer come up with a different topic or a new angle.
- Work on the headline – Make it short and to the point. You want to make sure it can fit into a Tweet on Twitter to help your story grow viral.
- Use plain language – Press releases are aimed at the masses therefore you should avoid using any jargon or in-house terms. Keep things simple so everyone can read your news and understand it. You should be able to say everything you need in 500 words or less.
- Use bullet points to summarise your main points – This is great for online press releases as people like to have the news instantly.
- Avoid writing pages of content. News needs to be short and sweet. Make sure someone can read it quickly while they eat a quick snack at their desk. Deliver the information and leave it at that. If you need to say more add a link to further reading. Not everyone wants to know all the ins and outs.
- If appropriate add contact details of someone who is going to be available to speak once your press release writing has been published. If anyone wants to contact the company to find out more it is important they can do so. If the contact details are not your own make sure the person is up to date on the press release and that they are prepared to answer any enquiries that come in with the right responses.
- Edit and check for mistakes – After you have completed your news worthy story go away and have a cup of tea or walk the dog. Come back with fresh eyes and take out anything that doesn’t need to be there. Check for grammar and spelling mistakes and try and cut out any words which aren’t necessary. Think ‘short and to the point’ while going through the editing process